Won’t the agent name someone else’s listing?

Only what you uploaded. Not in the shortlist — it says so honestly and offers a broker consult.

Can buy and rent have different pipelines?

Yes. The agent qualifies the deal type and drops the lead on the right CRM stage.

Will it replace the broker?

No. It filters and books the viewing. Negotiation, paperwork, and the visit stay with a person.

Real estate

AI agent for real estate: qualify a lead from Instagram

A lead writes “two-bedroom under 35 million.” The agent clarifies district, budget, and mortgage, offers listings, and puts viewings in CRM — the broker does not spend the morning on empty chats.

Where the agency wastes ad spend

Direct after midnight with no reply — by morning the lead is with another agency
No budget and no district — the broker calls blind
One manager runs 20 chats and loses viewings
“Just checking the price” takes as much time as a hot client
Context is smeared across brokers’ personal Instagram

Case

Agency, 12 brokers · Almaty

Challenge

Leads from ads wrote at night. By morning, half never replied. Brokers spent the day on “just looking” with no budget and no district.

Result

The agent qualifies: district, budget, new-build or resale, mortgage. It books a viewing and hands the broker a warm card. Cold leads are filtered out before the call.

Qualified leads 45% → 82%

Timeline: effect from the first week of ads

What the AI agent does in real estate

Qualification before the brokerDistrict, budget, timeline, mortgage or cash. Does not send a broker to a lead with no criteria.Shortlist and a viewingFrom your listing pool it offers options and collects weekend viewing slots.A warm cardIn the pipeline — criteria, the chat, the booked viewing. The broker arrives prepared.

In real estate, the most expensive thing is a cold lead with no filter. The agent does the work a junior does poorly at 11 p.m.: asks for criteria and does not let the person “think it over” without a next step.

Night leads do not go cold
The broker sees the budget before the call
Viewings in a calendar batch, not “call me”
One inbound from Instagram, the site, and WhatsApp

Frequently asked questions about the AI agent in real estate

Only what you uploaded. Not in the shortlist — it says so honestly and offers a broker consult.

We’ll show qualification on your listings

Send 3 typical Direct conversations — we’ll build a demo agent.