Boutique: the agent closes Direct while the seller is on the floor

Size, stock, and “others are cheaper” in Instagram and WhatsApp. The agent answers from the catalog and drops the order into CRM — without stock chaos in chats.

A boutique lives at two speeds: the floor needs attention, Direct needs an instant reply. While the seller is packing a fitting, the chat asks “do you have a 42?” and leaves for a marketplace. The agent holds messengers like a night register.

15 sec

first reply

−30%

size mistakes

24/7

Direct does not go silent

CRM

model and size in the deal

How it works in the dialog

Instagram · boutique

Hi! Do you have Nike Air Max, size 42?

AIYes — Air Max 90 at 45,900 ₸ and Air Max 270 at 52,000 ₸. Both in 42. Which model is closer?

The 90s. Others are cheaper…

AIOurs are authentic, one-year warranty, and free city delivery tomorrow by 6 p.m. Shall we place the 90s, size 42?

SYS: deal — Air Max 90, 42, delivery tomorrow

Case: showroom + site

Before and after the agent on inbound

Reply after 9 p.m.night is covered

Before

morning

After

instant

Size/color mix-ups−30%

Before

often

After

rarely

The agent does not run the warehouse itself: it relies on the loaded catalog. No size — it says so. The online store stays a separate self-checkout channel if you want a cart without a chat.